Sales Meeting Minutes May 2nd 2017

Sales Meeting Minutes May 2nd 2017

  1. Office Announcements – What’s Happening!!
  • May 3rd Enriched Academy Lunch and Learn – great session today – thank you for all that came out and thank you to Arian from Enriched Academy.
  • RVC lunch and learn Tuesday May 9 – draw for Vacation Certificate!!
  • Dragon Boat – who’s coming??!!  June 10th
  • PKAR Past President’s night – May 17 5:30 at Evinrude Centre
  • Real Satisfied Training – May 23rd and 25th webinars
  1. Who do you want to work with – thank you for your recommendations – as you know, we are growing and we appreciate your support on this.  Congratulations to Julie Whiteman on winning the $50 gas card!!
  2. Open House Blitz – Happening this weekend!
  • Please see Online Office for details and marketing materials – your Open house visitors will be entered into a draw for a $10,000 Brick shopping spree – and you will be entered into a draw for a RVC certificate!
  1. New Fintrac I.D. form
  • Con reviewed the new changes to the form
  1. Market Update
  • Thank you Con for a great up date on the market.  You all should have received the details in your email today.
  • Here is a recap:

Some feedback regarding April. We have for the first time out performed last year when it came to listings in the City of Peterborough. April 2017, there were 193 Listings compared to 182 in 2016. New listings were down 4% from last year. Currently the City of Peterborough has 19 days of inventory, an increase of 7 days from last month.

List to sale ratio came in at 111% for the month of April, with the average time on market of 13 days. This number is higher only due to the fact of the amount of holding offers. As we have seen in the past 2 weeks, there is an increase of conditional sales once again. Also the amount of holding offers and generating sales from this is also on a decrease.

After 4 months of sales, we see our average sale price sitting at $364,421. This represents an overall increase of 29% compared to $282,684 in 2016.

Rural properties trends were similar to city with new listings in April of 112 compared to 101 last year. YTD there has been 284 listings versus 324 for last year. Sales come in at 207 for 2017 compared to 222 last year, a decrease of 7%. The Average sale price rural for the month of April was $467,966, compared to $303,381. An increase of 54%. Year to date, rural sale price is $423,851 compared to $326,619. An increase of 30%.


Have a great rest of the week everyone!


April 25 Sales Meeting Minutes

Office Announcements and Dates to Remember:

  • Awards of Excellence were handed out for first quarter, as well, anniversary letters were handed out- Congratulations everyone!!
  • Social night – this Thursday at Riley’s Pub then Axe Club at 8:00 – please let the front desk know if you are attending
  • May 3rd Enriched Academy – please sign up for this information session at the front desk
  • RVC lunch and learn Tuesday May 9 – draw for Vacation Certificate!!
  • Dragon Boat – who’s coming??!!  June 10th
  • Open House Blitz – running May 6 and 7 – see Online Office for details
  • PKAR Past President’s night – May 17 5:30 at Evinrude Centre
  • Real Satisfied Training – May 23rd and 25th webinars
  • 50th Wedding Anniversary party for John Wood – May 28th at St. Joseph’s at Fleming from 2 to 4


Ontario measures to cool market

Key strategies:

  • Foreign Buyers Tax – Non Residence Speculation Tax – NRST – 15% on the price of home in the Greater Golden Horseshoe purchased by non-resident foreign buyers
  • Vacancy Tax – for Toronto and possibly other Municipalities – this has been done in Camden, UK at 50% and resulted in 1/3 of vacant properties being injected into rental market.
  • Rental Housing – expanding rent control to all private rental units; standardizing language in rental leases and other changes to Residential Tenancies Act; multi res apartments to be charged property taxes similar to residential properties; a $125 million program to encourage new rental apartment buildings; own-use evictions – trying to reduce this
  • Focus on ways to tackle paper flipping
  • Multiple representation rules being reviewed to ensure consumer is protected
  • Working on identifying surplus land to create affordable housing units
  • Creating a Housing Supply Team to identify obstacles to development and work with developers and municipalities to address them
  • Educating consumers on their rights in real estate transactions
  • Providing flexibility to Municipalities to use property taxes to fuel development
  • Overhauling standards for elevator repair
  • Updated growth plan for Municipalities that addresses density and an appropriate range of uses

Post by Vanessa Oake Hogan

Sales Meeting Minutes April 18, 2017

Office Announcements

  • Techie Thursday – this week covering Real Satisfied basics and general questions and answers
  • Staging Lunch and Learn Monday April 24th in lunch room at noon
  • Enriched Academy Lunch and Learn May 3rd in lunch room at noon
  • Bomb Bomb lunch and learn Thursday May 11th in lunch room at noon
  • Dragon Boat – we need paddlers – please see Vanessa to join our team!
  • Coming soon signs – Please refrain from using these signs
  • Fintrac forms have been updated so if you have any old ones, please recycle and use new ones
  • SURPRISE retirement party for Terry Keating (EXAMINER) at the Junction on May 19th

Training topic of the week – Business Plan

Please see Vanessa for details on a simple business plan – remember

In a 25 year Harvard study with 1,600 businesses:

84% had no written or verbal business plan, 13% had verbal goals only, 3% had a written business plan.

98% of the wealth created was by the 3% that had a plan.  Be that 3%!!

Tuesday April 4th Sales Meeting

  1. Office Announcements
    • Call Night April 4 at 6:30 p.m.
    • Easter Seals Telethon this Sunday April 9th at 3 to 4 pm.
    • April 24th Staging Lunch and Learn
    • Mystery Tour April 27th
    • Crystal and Paul’s Jack and Jill $10 per ticket – please see Gayle
    • May 3rd Lunch and Learn – Enriched Academy
    • Directional Signs to be removed when listing is sold – good time of year to do this
    • Coming Soon signs- discussion – please don’t use these signs.
    • Summer Party – it was decided through feedback from the group that we will hold the party at my (Vanessa’s) house – Thursday July 20th – POOL PARTY!!!
  1. Market Update – Thank you Con for a thorough update on todays market.  Con’s stats have been mailed to everyone.
  2. Mortgage Update-auto appraising is happening less and less.  You could be looking at about 10 days for an appraisal as they are very busy at this time.  5 year fixed rates 2.59% and variable 2.05%

Have a great rest of your week everyone!

Sales Meeting Minutes Tuesday March 28th 2017

Sales Meeting Minutes – Tuesday March 28th, 2017

We covered a lot in today’s meeting.  Thank you to all that could make it out.

Sales Meeting MinutesTuesday March 28th

  1. Office Announcements
  • Special Edition Techie Thursday this Thursday at 1:00– Facebook for beginners
    • How to post
    • How to share articles
    • How to do status updates…and much more.  Bring your laptop and your questions!
  • Call Night – Tuesday April 4 6:30 – Pizza provided!
    • Bring your database, cell phone and get ready to prospect
    • Doug and I will be on hand to help out with CASL compliancy
  • Judith Carson Staging Lunch and Learn 12 noon Monday April 24th
  • Mystery Tour – Please sign up today for our April 27th tour
  • Enriched Academy Lunch and Learn – Looking to improve your savings and investment strategies? Come to this event at 12 noon Wednesday May 3rd
  • Dragon Boat Race – June 10th
  • Real Satisfied – Delay – should be end of April now
  • Air Miles Logos – reminder to remove from Websites and all marketing materials
  • Gayle is selling tickets for Paul and Crystals Jack and Jill – Saturday April 29th – $10 each
  1. Quick fact – regarding CMA’s

Did you know – when creating a CMA for a client, you can’t include comparables of homes that have sold but not closed yet.  This is in violation of the Privacy Act and Reco.  As well, it is not a fact until it is sold.

  1. Doug discussed a great idea to use when working with clients that are looking for a home in a specific area or on a specific street.  Take the clients on a drive and get them to show you homes they would be interested in pursuing.  Then, take a picture of the client(s) and go back to the office to prepare your door knocking list and “fake” offers for each of the houses they are potentially interested in.  Don’t fill in the price or have your clients sign the offer.  Then go visit each house and speak to the homeowner explaining that you have clients (show picture) interested in their house and would they ever consider selling.
  1. Training topic of the week – Facebook Post Boosts – Andrew McCrea

Thank you Andrew for a great presentation on how to boost Facebook posts.

Please find Andrew’s presentation attached:

Thanks and have a great week everyone.

Tuesday March 21st Sales Meeting

“Whether you think you can or think you can’t, you’re right.”

Henry Ford

Spring is finally here!!!


PKAR ANNUAL GENERAL MEETING – Wednesday April 5th, 2017

Personal Real Estate Corporations:

Bill 104, the Tax Fairness for Realtors Act, 2017 is being reintroduced.  If the bill is passed, it will allow Ontario Realtors to form personal real estate corporations.  To support this bill, visit the OREA campaign website below:

Thank you Barb for the updates!


Mystery Tour!  Mark your calendars – Thursday April 27th starting at noon.  Please note that for any listings you get starting now, $25 will go towards your cost of the tour. Good luck!!

Century 21 Canada Conference

– September 18 – 20, 2017

– Quebec City

– Costs before March 31st – $595 plus tax

– Costs after March 31st – $695 plus tax

Facebook for beginners class – Thursday March 30th at 1:00 in the lunchroom – come on out and bring your questions  to this special edition Techie Thursday

Career Cafe this Saturday March 25th at 10am – if you know of anyone thinking about getting into the business, please let Doug or myself know and we will send them an invitation.


There was a discussion at the meeting that suggested Firefighters are not able to fight fires started by these panels or on houses that have solar panels.  We have spoken to a local firefighter that says that is not true.  They definitely will fight fires in these types of houses.

Training Topic of the Week:  MARKETING THE LISTING

•    Door-knock the neighbourhood around the house
•    Open House Invitations – personal drop off
•    Just Listed Cards
•    Share from your website to Social Media sites
•    Ideas to incorporate video
•    Call anyone in your sphere that lives in the area to keep them informed
•    Email your sphere with a feature sheet from Online Office to let them know about your listing

Remember, your database is your business” #1 asset – make sure you are using it.

Challenge ideas:

Try any one of the above-mentioned ideas that you aren’t currently doing or haven’t done in a while


Thanks and have a great week everyone!!

Career Cafe – Saturday March 25, 2017!

I’d like to personally invite you to our C21® Career Open House event on Saturday March 25, 2017 from 10:00 am to 11:30 am, at 387 George Street South, Peterborough.

You’ll hear firsthand from our REALTORS® about what an interesting career in real estate looks like, and:

– How to get a real estate license
– How to be a successful REALTOR
– About CENTURY 21 and its’ global reach
– The unrivaled support of the brand

We look forward to meeting you. Please RSVP by 6 pm on Friday March 24th to

Sales Meeting Tuesday March 7th, 2017

“Yesterday’s home runs don’t win today’s games.”

Babe Ruth



Today’s meeting included some very informative discussion around how to handle multiple offer situations. Please refer to Monday March 6th’s email for a summary on how to handle these situations.

As a reminder, please either have Form 801 completed when handling multiple offers on your listing or remember to hand in all failed offers involved so we have them for our records.

It can be difficult to navigate these situations at times.  Please use this information as a guide but don’t hesitate to come to the Management Team to clarify anything or to address new situations.  That is what we are here for.

As well, Constantine went over our February stats in detail.   You received these on March 3rd from Con.  Great information for us to use to educate not only ourselves but our clients.  We will be including some of these stats on our Century 21 United Facebook page.  Please feel free to like and share.

Have a great rest of the week everyone.



Sales Meeting Tuesday February 28th – Meeting Minutes


Office Updates

Unfortunately, we have to put an end to cash deposits.  Please advise your clients.  For those who do not have cheques, some suggestions would be e-transfers and money orders.

Real Satisfied launches March 1st!  Stay tuned for more details.

Bomb bomb – for those interested in learning more about video marketing, please let me know.

Mini Update from Land Planning session.

Central Area Community Improvement Plan (CIP)

The purpose of the Central Area CIP is to provide financial incentives to stimulate private sector investment and revitalization of the Central Area. The CIP contains grant programs meant to help improve the appearance and the structure of commercial buildings, encourage the conversion of upper floor space for residential use, and stimulate the environmental clean-up and redevelopment of older abandoned industrial and commercial sites that may be contaminated.

Please find brochure here:

Our Century 21 Canada Awards were distributed today.  Thank you to all recipients.  Job well done!!

Training Topic of the Week – Protecting your commissions – highlights

The 4 A’s of protecting commissions:

Awareness – be aware of your worth

Ability to address the problem – know what you’re worth, know what to say, objection handling

Analyze your profitability – know your costs

Assess your worth

Mutual lowering – drop commission by 15% should result in the seller dropping their price by 15%

Mutual increase – if seller is hesitant to pay the full commission, suggest they increase their price by the same percentage point and that will cover the discrepancy

There will be a rural tour this week!!

Have a great week everyone!

Are You Using the Top 5 Online Tactics?

We all know that a strong online presence is important to staying relevant in today’s real estate marketplace. More than 90% of buyers and sellers are looking for information online up to 18 months before they ever contact a REALTOR®.

So how are you ensuring that your online efforts are working?

Landing Pages and Asking for Connections

Does your website have a clear purpose? Or is it simply an online business card with some listings on it? It should have real value for your visitors and it should also be a vehicle to capture information about those visitors. After all, your goal is to serve more clients and customers at a very high level.

Blogging and Community

Does your site have blogging capability? You would be absolutely shocked at the number of real estate sites that don’t! Of those that do, my guess is that fully 95% or more have no new blog content. Rather, they have a few canned posts that were provided by someone outside the profession and that have no real value for readers.

Your site must include a blog that generates feedback (this is the community part) and gives visitors a reason to come back. Remember, they might be looking online for 18 months before you ever even hear from them.

Social Media

Are you making sure that you’re using social media correctly and effectively? Your site should include links to your social media, but more importantly, your social media should be directing traffic back to your site. Be personal in your social media efforts – it’s called ‘social’ for a reason, so stop posting all business all the time. For the love of all that is holy, please stop posting listings all day long! We get it, you’re busy. But what’s in it for me? Why would I want to deal with you if I can’t connect with you on a personal level?

Mobile Compatibility

Is your site mobile compatible? This is still the fastest growing segment of the online population and more than 25% of online traffic is (or will be shortly) mobile.

Visually Pleasing

Your site must have a visually pleasing feel. Be sure to use relevant images that you have the right to use! Not sure where to find free and legitimate images to use? Here you go: Creative Commons Search You’re welcome.

Take some time to ensure that you’re making the most of your online efforts. It truly is time well spent.

Take care, and thanks for reading!


PS – want to know how Century 21® makes it easier than ever to achieve your online real estate goals? Drop me a line: email or give me a call: 705-743-4447 and we can discuss how we can take your business to the next level.


*Note: the image at the top of this post was found using the Creative Commons Search Engine link I talked about.

Original article: 5 Online Assets That Are Worth Your Time