June 27 Sales Meeting Minutes

June 27 Sales Meeting Minutes

Office Announcements:

PTBO Canada Campaign – we will be highlighting our top agents over the next few months through a partnership with PTBO Canada – please like and share – more exposure benefits us all!

Summer Party – Thursday July 20th – sign up sheet at front desk

Rooming House Bylaw passed – any home with 4 or more bedrooms that rents 1 or more rooms out will be required to get a business licence for $75.

Habitat for Humanity Realtor Build Day

See here for details:


Quick Details:

July 5th – all spots are filled but they need donations and if you would like to attend the BBQ it is from 11 – 2 at the location which is 505 Wellington Street in Peterborough

  • Chris Leader Training Series – all welcome this week – Wednesday at 1:00 for Time Management
  • Discussion Topic – Century 21 Brand – International, National and Local
  • Psychology of Brand
  • A brand is a promise  – you typically know what you’re going to get
  • A brand lives and evolves in the hearts and minds of potential clients
  • A certain level of trust is involved

April 2017 Millward Brown Study showed that Century 21 was

1.  The highest level of brand awareness

2.  The most recognized name in real estate

JD Power for 3 years in a row – 2017

“Highest overall satisfaction for 1st time home sellers, first time home buyers, repeat home sellers and repeat home buyers among national full service real estate firms.”

On a local level:

  • 40 years strong
  • Local brand
  • Strong community involvement
  • Rotary Carl Oake Swimathon
  • Dragon Boat
  • Century 21 Lakers Major Sponsor
  • Salvation Army Toy Drive
  • It is a priority for us to be a part of the community that we do business in and to give back.
  • Full time non-selling management
  • Large support staff
  • Full service brokerage

Have a great week everyone!!

Introducing Kya!

Before I get into my experience thus far with “The Salesperson Registration Education Program” with OREA College, I should first start with how I decided to take this next step in my professional career….

It was mid-November (2016) and I had been applying for many marketing / promotions / events / digital / social / communications jobs in and around the Peterborough area. Unfortunately I did not have much luck getting through to the interview phase for many of these jobs. I had seen a couple postings on Indeed for Marketing & Events and another for Social Media for Century 21 in Peterborough, and this excited me!

I had always been interested in real estate – ever since I was a little kid, I would watch a channel we had in Cornwall (where I grew up) that was dedicated to real estate listings, showing photos and text with information about the houses for sale.  So, the idea of a couple jobs available in my field but allowing me to learn more about an industry I’ve always been interested in, intrigued me.

Regrettably, once I got to the website, I realized those two jobs were located at the Century 21 head office in Vancouver (they were listed incorrectly under Peterborough on Indeed).  I then decided to use their drop down menu to see what jobs were available in Peterborough and found a posting for “Sales Representative”.  I read through it and was interested in learning more.  I found a section on their website offering to take a test and discover “is real estate is a fit for you?”…so I did.

Minutes later, I received an email with a personalized 9 page “Real Estate Career Report”. It goes into your personality type and breaks down your 5-star rating in areas like Communication, Sales Ability and Bottom Line, an interesting read for sure!

Not even an hour after receiving that report, I got a phone call from Doug Lytle, the Business Development Manager at Century 21 United Realty in Peterborough.  He asked if I’d be interested in going in to chat with him and I ended up in his office a couple hours later. After meeting with him and getting a bit of a tour of the office, I can honestly say I left feeling motivated and invigorated and asked myself with nerves but excitement “am I about to get into real estate?”

That was the beginning of my journey…and I haven’t looked back since!


Sales Meeting Minutes June 13, 2017



Presentation on Interactive 3D tours and Matterport technology

The company is new to Peterborough and is offering the latest technology for their clients

Their website with demos, services and pricing is here:


As well, here is a link to a demo property that you can use in your marketing should you decide you would like to offer this service:


Dragon Boat

Thank you to the following for being a part of our Dragon Boat Team:

Jack Wade

Rachel King

Kya Kyer

Allison Wallis

Ben van Veen

Laurie Bence

Crystal Edwards

Ryan Murray

Also thank you to Anna Lisa and the Pasta Shop for bringing us lunch!

Lastly, thank you to all that donated through the office – through the 50/50 draw and individual donations.  It was very much appreciated.

Rooming House Bylaw

Please find the Peterborough Examiner article below on the proposed new Rooming House Bylaw:


Have a great week everyone!!

Sales Meeting Minutes – Tuesday June 6th, 2017

  1. Office Announcements
  • Facebook Private Group – “C21 United Private Group” – please check this out for our meeting minutes, updates, and feel free to use it as a forum to communicate with the Team
  • Summer Pool Party –  at Ainslie and Vanessa’s house –  3:00 Thursday July 20th
  • Dragon Boat Race -it is upon us – this Saturday June 10th at LIttle Lake – THANK YOU to all that have donated to this very worthy cause.  It is not too late to contribute- please see front desk for pledge sheet.
  1. Market Update – Thank you Constantine for the thorough market update.  All information was emailed to you yesterday.  Main message – the market in Peterborough and area is strong!!  You guys had an amazing month.  Congratulations on all of your hard work.
  2. Mortgage Update – Make sure your clients are shopping their mortgage rates
  3. Rural Inspections – there will be a tour this week – details have been emailed to you
  4. Lakers Box tomorrow night  – a month ago we were able to offer tickets to those in attendance that were interested in watching the game from the Flying Colours Box that I bought at an auction.  If you are one of those people – please don’t forget to pick up your tickets from the front desk.

Sales Meeting Minutes May 30th, 2017


Sales Meeting Minutes – May 30th, 2017

Office Announcements:

Dragon Boat donations – Please consider supporting our Dragon Boat Team and the fight against Breast Cancer – Pledge sheet at front desk

Century 21 Lakers Opening Night – this Thursday June 1st, PMC – be there by 7:30 – please wear your Century 21 Lakers shirts or we can give you one there – the more the better – good opportunity to show our support

Golf anyone – please consider joining Kim Letto this Thursday June 1st at the Quarry – Kim is the major sponsor of this golf tournament that is raising money for the Buckhorn Community Centre – contact Kim if interested

To communicate with Gayle regarding listings, offers, inter-boarding etc. please communicate through photos.frontdesk@century21.ca

Gayle is putting together a list of the services she will be looking after in the new “Agent Services” role.  Once this is complete, we will circulate.

Please be aware of a realtor named Lucas Sheperd.  He has called one of our agents to view a home but didn’t identify himself as a realtor and was acting suspicious.

Topic of the Week – Pricing Strategies

Thanks to Con for doing some digging for us on current market conditions.  Here are some quick points from our discussion this morning:

  • as of Tuesday – 239 listings for month of May versus 209 for May 2016
  • Of the 32 listings sold this month, 18 or 56% were holding offers
  • 14 listings, 44% were not holding offers
  • 2 listings that held offers did not receive offers
  • this compared to the Board average – only 39% of listings on the market had a hold offer date
  • typically the amount of new listings coming onto the market are being surpassed by the number of sold and conditional sales
  • the market is still strong, prices continue to climb
  • Pricing strategies and their possible outcomes need to be reviewed with the seller carefully.  Expectations need to be understood and managed.


Note:  P.T.O. means please turn over 🙂

Have a great week!


Sales Meeting Tuesday May 23rd




Sales Meeting Minutes – Tuesday May 23rd, 2017



Don’t forget!  Today and Thursday at 1:00 – REAL SATISFIED TRAINING – Check Online Office News Feed – Real Satisfied post to register.

Team 21 Meeting this Thursday at 1:00 in lunch room

Techie Thursday – third Thursday of every month – please note we are adding open forum at the end of this session for questions, ideas, best practices etc.

Front end adjustments – Gayle has now taken on the role of “Agent Services” to focus mainly on processing listings, offers and misc. paper work.  Freeing up the front desk to manage the phones, appointments and agent communications.  Chrissy will be working more hours to support this change.

Please note, the Duty Room is being converted to a Client Room to meet demands.  For now, duty agents will have to use computer room until a new duty room is set up.

Market Discussion

Great chat today on current market conditions.  Thanks for your input.  Key takeaways for me were – managing the sellers expectations.  Market has seen a slight leveling off due to an increase in supply and buyer fatigue.  Our sellers need to be made aware of this.  Help them understand the full story.

In obtaining listings – let your track record speak for itself.  Including client testimonials is a great way to gain the confidence of sellers.

Quick Mortgage Update – 2.49 to 2.54 for 5 year fixed.  Be aware that it still taking approximately 2 to 3 weeks for appraisals to take place.

Google Alerts:

To manage your alerts go to:  www.google.com/alerts

If you do not have a google account, you will need to create one

Google alerts are a way to measure if what you are doing online is being seen

Also can be used to monitor any topic of interest on the internet

Remember to use quotations around the names or topics you are interested in

Thanks and have a great week.


Tuesday May 16th Sales Meeting Minutes

Office Announcements

  • Past President’s Night – Wednesday May 17th
  • Techie Thursday  – Thursday May 18th at 1:00p.m.– How to optimize your personal website
  • Terry Keating Retirement Party – This Friday, 8:00 p.m at the Junction
  • Get your profile, social media links, photos ready on your websites – the Real Satisfied ratings will be on Realtor.ca  Thank you Sharie!  for your persistence in getting this program ready for us.  It will soon be up and running.  Please see the Online Office News Feed to sign up for the Agent Webinars – May 23rd and 25th at 1:00 p.m.
  • Dragon Boat – need more paddlers – June 10th 2017 – See Vanessa for details
  • Office Hours this holiday weekend – open Saturday and Sunday, closed Monday

Broker Council Update – A social media audit was completed and as a result a few changes have been made.  There are social media tools available in the following location in Online Office:


Resort Vacation Certificates – packages available – Sale June 15th to 25th for Canada Day – $300 off any order of a min. 3 tickets

Copy and paste this URL into your browser to get started:


You will need this validation code to create an account:  century21
Please see The Management Team if you have any questions.
Bomb Bomb free 2 week trial

Copy and paste this into your browser to sign up:


Front Desk Updates – Thank you all for your patience last week as Chrissy was off and we had a significant number of listings to process.  Hats off to Louisa and Gayle for working the long, long hours they did.

Rural Inspections – Stay tuned – front desk will be sending out the list – we are going on tour this week.

Thank you Doug for reviewing the Listing Reports in Wolf Connect.  These are very useful tools to keep your clients informed.

Have a great week.



May 9th Sales Meeting Minutes

  1. Office Announcements
  • Past President’s Night – Next Wednesday May 17th – please sign up through DMS
  • Resort Vacation Certificate Lunch and Learn – Tuesday May 9th in Lunch Room – Great session with Lorraine Tillie.  Please see Management for any questions about this program.  Information folders are located in Lunch Room.  Congrats Laurie Bence for winning the Resort Vacation Certificate!!
  • Bomb Bomb Lunch and Learn this Thursday May 11th in the Lunchroom
  • Orea Forms Webinar on Mastering Offer Situations – Wednesday May 12th from 1-2
  • Techie Thursday  – Thursday May 18th – How to optimize your personal website
  • Dragon Boat – need more paddlers – June 10th 2017 – See Vanessa for details
  1. Reminders regarding Front Desk Processes

In an effort to address concerns raised lately regarding front desk activities we would like to make the following suggestions:

  • Consider in listings sending the remarks and overview in an email that the girls can just copy and paste – sometimes handwriting is illegible and will catch spelling mistakes from realtor end
  • Need to remember to communicate all showings booked to front desk as we need record of this as a Brokerage for RECO requirements and to prevent double-booking.
  • In a “Holding Offer” situation-we require the agent to communicate to all interested parties as opposed to front desk.  Sometimes showings that have been booked by agents do not get communicated to front desk which leaves us vulnerable to missing somebody in this process.  We pride ourselves in being full service however this service cannot be handled through the front desk for the above mentioned reasons.
  • Workload during this time of year is always heavy.  We are monitoring the situation.  We realize there is a sense of urgency with all requests.  Priority will be given to offers being typed, as has been done in the past.  Please remember to give them as much lead time as possible.  With listings – those with incomplete paperwork can’t be processed.

To address some of the concerns from the agent group:

  • The front desk will be making an effort to check their work more thoroughly
  • They have agreed to check photos on listings once they are uploaded to MLS –  and make adjustments.  It is helpful if photos submitted could be landscape only.
  • We have also discussed getting agents not in our system to email us to confirm the email addresses.
  1. Training topics of the Week
  • Fintrac Receipt of Funds Form – changes to form were reviewed by Con
  • Wolf Connect – Thank you to Kayla for reviewing these topics
    • How to sign in
    • How to communicate with other Sales Reps re Offer Presentations
    • How to record showings you book
    • How to send an email

Have a great week everyone!

Sales Meeting Minutes May 2nd 2017

  1. Office Announcements – What’s Happening!!
  • May 3rd Enriched Academy Lunch and Learn – great session today – thank you for all that came out and thank you to Arian from Enriched Academy.
  • RVC lunch and learn Tuesday May 9 – draw for Vacation Certificate!!
  • Dragon Boat – who’s coming??!!  June 10th
  • PKAR Past President’s night – May 17 5:30 at Evinrude Centre
  • Real Satisfied Training – May 23rd and 25th webinars
  1. Who do you want to work with – thank you for your recommendations – as you know, we are growing and we appreciate your support on this.  Congratulations to Julie Whiteman on winning the $50 gas card!!
  2. Open House Blitz – Happening this weekend!
  • Please see Online Office for details and marketing materials – your Open house visitors will be entered into a draw for a $10,000 Brick shopping spree – and you will be entered into a draw for a RVC certificate!
  1. New Fintrac I.D. form
  • Con reviewed the new changes to the form
  1. Market Update
  • Thank you Con for a great up date on the market.  You all should have received the details in your email today.
  • Here is a recap:

Some feedback regarding April. We have for the first time out performed last year when it came to listings in the City of Peterborough. April 2017, there were 193 Listings compared to 182 in 2016. New listings were down 4% from last year. Currently the City of Peterborough has 19 days of inventory, an increase of 7 days from last month.

List to sale ratio came in at 111% for the month of April, with the average time on market of 13 days. This number is higher only due to the fact of the amount of holding offers. As we have seen in the past 2 weeks, there is an increase of conditional sales once again. Also the amount of holding offers and generating sales from this is also on a decrease.

After 4 months of sales, we see our average sale price sitting at $364,421. This represents an overall increase of 29% compared to $282,684 in 2016.

Rural properties trends were similar to city with new listings in April of 112 compared to 101 last year. YTD there has been 284 listings versus 324 for last year. Sales come in at 207 for 2017 compared to 222 last year, a decrease of 7%. The Average sale price rural for the month of April was $467,966, compared to $303,381. An increase of 54%. Year to date, rural sale price is $423,851 compared to $326,619. An increase of 30%.


Have a great rest of the week everyone!


April 25 Sales Meeting Minutes

Office Announcements and Dates to Remember:

  • Awards of Excellence were handed out for first quarter, as well, anniversary letters were handed out- Congratulations everyone!!
  • Social night – this Thursday at Riley’s Pub then Axe Club at 8:00 – please let the front desk know if you are attending
  • May 3rd Enriched Academy – please sign up for this information session at the front desk
  • RVC lunch and learn Tuesday May 9 – draw for Vacation Certificate!!
  • Dragon Boat – who’s coming??!!  June 10th
  • Open House Blitz – running May 6 and 7 – see Online Office for details
  • PKAR Past President’s night – May 17 5:30 at Evinrude Centre
  • Real Satisfied Training – May 23rd and 25th webinars
  • 50th Wedding Anniversary party for John Wood – May 28th at St. Joseph’s at Fleming from 2 to 4


Ontario measures to cool market

Key strategies:

  • Foreign Buyers Tax – Non Residence Speculation Tax – NRST – 15% on the price of home in the Greater Golden Horseshoe purchased by non-resident foreign buyers
  • Vacancy Tax – for Toronto and possibly other Municipalities – this has been done in Camden, UK at 50% and resulted in 1/3 of vacant properties being injected into rental market.
  • Rental Housing – expanding rent control to all private rental units; standardizing language in rental leases and other changes to Residential Tenancies Act; multi res apartments to be charged property taxes similar to residential properties; a $125 million program to encourage new rental apartment buildings; own-use evictions – trying to reduce this
  • Focus on ways to tackle paper flipping
  • Multiple representation rules being reviewed to ensure consumer is protected
  • Working on identifying surplus land to create affordable housing units
  • Creating a Housing Supply Team to identify obstacles to development and work with developers and municipalities to address them
  • Educating consumers on their rights in real estate transactions
  • Providing flexibility to Municipalities to use property taxes to fuel development
  • Overhauling standards for elevator repair
  • Updated growth plan for Municipalities that addresses density and an appropriate range of uses

Post by Vanessa Oake Hogan